KQV With Elaine Effort

The Soul Sis is proud to say that I will be on KQV - AM this Friday Jan 6th at 9:30am. I will be interviewed by KQV's Elaine Effort - another African-American woman doing things in the city of Pittsburgh and beyond. This will be taped and aired on the weekend. I will post the exact time on the site.

Interviews are sometimes frightening things, but necessary for the small entreprenuer. When the opportunity presents itself, definitely step up and do it! An interview can really boost business sales, make people more familiar about your product and also they get a sense of your personality (which could be a good or bad thing depending on the type you are).

Here are some tips from Cathy Stucker "The Idea Lady":

Practice some answers to the questions you expect. Make them short and punchy. If you're taking more than 30 seconds or so to answer, you may be talking too long (although that is largely determined by the type of show).

Once you're on the air, remember that you are there to give them a good show, not to sell. Most will be good about giving your contact info, but be ready to work it in if they don't. Whether your interview is 10 minutes or an hour, it will go quickly. At the end of your first interviews, you'll remember all the things you wanted to say, but didn't get to. You'll get better with practice.
Relax and have fun, and remember to give them a good show. When you do, you'll have lots of opportunities to tell your story on the air.